BetterBricks - Content Strategy

BetterBricks is a resource for building professions to provide them information around energy efficient solutions and to connect them with utility providers. While BetterBricks had good awareness amongst its target consumers, it wasn’t seen as particularly relevant to them. Our task was to establish relevancy and build equity for BetterBricks as a preferential resource for building and facility managers, contractors, and owners looking for energy efficient solutions. To do so, we mapped content flows to the yearly building cycle in the Pacific Northwest to deliver relevant content to our target audience throughout the year.