Cambodian Children’s Fund Donor Survey

Cambodian Children’s Fund (CCF) was seeking to engage a new donor audience focused on smaller, recurring donations. I worked with their partner agency to develop a directional hypothesis about how to appeal to an audience that has no connection to its founder or to Cambodia. To test our hypothesis, I drafted and launched a survey of 360 individuals who fit the prospective donor profile to understand their disposition towards non-profit organizations and which messages from CCF are the most resonant.